What is UX?
Whenever you open an application, be it your banking app, Twitter, Facebook, or your email, every single interaction that you have with it has been thoughtfully considered. User experience (UX) is a crucial consideration when designing any application. A good UX is the difference between a Flappy Bird level of success and one of the millions of apps that no one has ever heard of.
Why consider UX an essential stage of your development strategy?
When startups begin to build their product they often spend all their times focusing on creating an app with a wide-range of features that can distinguish it from the competition. They throw all their funds into coding and marketing and wait for the miracle that never comes.
However, design matters, and neglecting it is also one of the most costly mistakes that a startup can make. The users of your application will often never mention your good UX design because the purpose of a good UX design is that it is invisible. However, if they hate it then you can bet you’ll hear about it just before they delete your app.
Enjoyable UX is never added randomly or created as an afterthought once the code work is done. Awesome UX is a key feature of any app and should be considered one of its most important features.
Mindful UX design
As human beings, we are always searching for the magic pill that cures all ailments. Some kind of a checklist that, with each tick of the box, gets you closer and closer to making your dream a reality. In the case of the startup, this need becomes even more desperate.
Developing the UX design for your startup’s application from scratch is no easy task, but the best thing you can do as a businessperson is to trust your design team and delegate the process. There are a few golden rules when designing your UX and as the leader of a team, you need to take them to heart.
We won’t be surprising any of you if we stress the importance of taking on the mind of your customers when storyboarding your design. However, here is our strategy on how to design a mindful user experience for your startup, as told by our designers who have worked on countless DB Best projects.
Be mindful about your users
You must have a clear picture of your audience before you create an app. Live their lives, get to know their dirty secrets, understand their pain points, and recognize where you fit into it. The best UX solutions come from their lifestyles and the circumstances in which they’ll use the application.
Make their experience using your application pleasant and they will stay with you forever. Create a seamless experience instead of making them think over every step and they’ll love you.
The ground rules here are pretty simple.
- Your content must always come first
- The interface should be simple and clear
- The navigation must be intuitive
- The style must be uniform
Thinking about satisfying your ambitions or beating your competitors with swanky features that are difficult to understand is definitely not the best choice.
Elaborate a nice brief
A brief is a statement that defines the aspects of design that will serve as a guide for further work.
Besides that, the brief is the entrepreneur’s best contribution to the process of UX development.
- Bring your logo and brand colors. If you don’t have them then you can bring your wildest dreams about how they should look, and we’ll develop them together
- Tell us about the application purposes
- Describe your target audience
- Tell us everything you know about your competitors
Collaborate with your design team
If you ask designers, they’ll tell you that 80% of a great result is effective communication.
Designers not only think about what’s on the screen but also about the incredible amount of ways users can interact with what’s on it. Besides that (surprise – surprise), they know everything about the modern tools and techniques and have the vision of how to turn your idea into a reality.
The key point here is the more you relay your initial idea to assistants, managers, and consultants the more garbled version the designer will hear as a result. Remove as many barriers as possible between yourself and the designer so you can convey your vision of the app.
Gather feedback always and everywhere.
Listen to your users and keep iterating until they’re happy. That is the simplest way to know if you have to improve something. BTW, this brings you the bonus points for respecting your audience.
The DB Best Strategy
DB Best has launched over 200 startup projects. The one thing that we have learned is that your application’s success depends just as much on your UX as it does on anything else. UX is a core part of a multi-stage development strategy where each element is equally important.
We will work with you through every stage of the development process from the minimum viable product to the Big Market and we look forward to creating a product that both you, and your users, will love.
